About me
I am a digital communications specialist and project manager with over 25 years of experience in the education and charity sector, spanning digital strategy, creative leadership, website redevelopments, branding, print production, events and project management.
My expertise includes:
Stakeholder engagement
Project definition, planning and management
Audience research and analysis
Brand evaluation and messaging creation
Content and digital strategy development
Website redevelopment projects including agency selection
Digital content creation
Social media strategy
Events planning
My experience
I spent 10 years as Head of Digital and Creative Media at Imperial College London where I was responsible for Imperial's web presence, social media, video production, photography, print production, brand management and regular giving. While at Imperial, I directed two major website redesigns, the launch of a revamped news channel for the College, the introduction of student blogs, and an award-winning institutional magazine.
I then spent 18 months as Managing Director of Pickle Jar Communications, a content strategy and digital communications consultancy specialising in projects for the education and charity sector. I led a number of client projects including an award-winning rebranding and website redesign for Students’ Union UCL and a website redevelopment scoping exercise and extensive audience research for St George’s, University of London.
Since leaving Pickle Jar in January 2018, I have focused on digital project management. I led a website transformation project, introduction of a new email marketing tool and selection of a digital image library for the Francis Crick Institute.
In 2019, I began working in a job share, initially as Director of External Relations, Communications and Marketing at St George’s, University of London and now as the Co-Executive Director for Europe at the Council for Advancement and Support of Education (CASE).
Alongside my job share, I also work on a freelance basis supporting clients with digital and communications strategy projects, with clients including University of Aberdeen, Stockholm International School, Imperial College London, UK Dementia Research Institute, the London School of Economics and Political Science (LSE), Cochrane and St Paul’s Cathedral.